About us
Search Relevance Optimization is more than a methodology. It’s a response to a model that no longer works.
For over two decades, SEO shaped how brands, institutions, and experts tried to gain visibility. But systems evolved — and so did the logic behind organic presence. SRO emerges from this shift: a move away from optimizing for clicks, and toward building real relevance — perceived, algorithmic, and enduring.
This idea didn’t come from theory. It came from practice. Years of working with technical content, positioning strategy, and observing how algorithms were quietly changing their priorities made it clear: continuing to optimize for traditional SEO was a tactical illusion. SRO is not a trend. It’s a necessary realignment with how information is actually processed today.
Rafael Geyger
Creator of SRO
Specialist in content strategy and organic presence across AI-mediated digital environments.
Who’s behind it
Rafael Geyger is a journalist with a Master’s in Communication and an MBA in Artificial Intelligence for Business. He has over 10 years of experience in content strategy, SEO, and digital positioning.
This background — spanning editorial depth, algorithmic insight, and strategic clarity — led to the development of SRO: a methodology that connects technical rigor with practical impact to redefine how organic presence is built in AI-driven systems.
The project is led and maintained by Rafael, with the support of Redator Hacker, a content strategy agency active since 2011 with projects across Brazil and abroad. The agency now applies SRO in real-world contexts — helping brands, experts, and institutions build legitimate algorithmic presence in complex digital environments.
Why we exist
This site, the manifesto, and the content we publish here serve a single purpose: to raise the standard for what organic presence means — and to create a new benchmark for those who take knowledge, reputation, and digital influence seriously.
We’re not a technical blog. We’re not an agency disguised as a methodology.
We’re a transition project — and a replacement model.
SRO isn’t an update to SEO. It’s what comes next.